As an entrepreneur, there’s a luring temptation to become the “first mover”. In other words, become the first person to offer a unique service or product.
In fact, there was a time not to long ago where I was invested in a new idea for about two months. I spent money and embarrassing amounts of time to try to create “this thing” –
I even invested in a coach that was familiar with “this thing” I was trying to create. When I was working with him and finally asked “hey “Jim”, how much is this really going to cost?” – His voice changed, he suddenly become excited and he said, “Joe, you know what – the truth is you are going to be a lot more successful focusing on your core business and this can be great lunch box money…”
When he told me this – I was actually very excited. I finally had clarity about what I needed to focus on – and I didn’t waste tons of money on the other project…
I guess this story has a happy ending –
On the other hand, for every happy ending, how many more tragedies are there?
You see the truth is… Pioneers die. For every Pioneer that has made it to the moon– became a “first mover” there are thousands more who have died.
A lot of Pioneers died searching for the new world, trying to expand west, trying to colonize news lands – trying to be “first movers”.
So, you see if it is very dangerous to embark in unchartered waters –
This doesn’t mean you shouldn’t – there are times where you have no other choice, but to – Still, you should think accurately about making this kind of decision –
Ask my team what I preach when it comes to “doing something” –
I always say – “You should not create anything from scratch”
Because it’s rare to find a truly new idea and if it is a new idea then another possible explanation could be that someone tried before and failed (there was no market)…
So, the point of this post is to remember that Pioneers die – most of the time it’s more prudent to pursue sure-fire markets.
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